Brand & Graphic Design Work
Design that makes your organization easier to recognize and trust
A brand is more than a logo. It is the complete visual and verbal impression people form when they visit your website, see a social post, receive a brochure, or walk past your signage.
My work builds that visual foundation first, then carries it into the everyday materials your audience actually encounters, so every piece looks like it came from the same organization.
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Strategy and creative direction
Every project starts with the audience, the use case, and the message the piece has to carry. Direction is settled before anything gets drawn.
Brand identity systems
Logo, color, and typography standards built so future materials stay consistent without a designer in the room.
Marketing and business collateral
Brochures, flyers, presentations, proposals, reports, newsletters, and the everyday pieces that carry your message to real people.
Production-ready deliverables
Formats, sizes, and final files are agreed before work begins and prepared correctly for both print and digital use.
Featured design projects
Design systems built to hold together across every format
A closer look at two long-running client relationships and the visual systems behind them.
Annual Conference | Event Identity & Collateral
The Transport Project annual meeting & industry summit
Event identity | print & digital collateral | signage | policy document design
The Transport Project has a complete visual kit for each year’s summit — event identity, program, signage, sponsorship materials, and policy documents that all read as one coordinated system.
The Transport Project Annual Meeting & Industry Summit brings together fleets, equipment manufacturers, policymakers, and advocates around transportation and energy policy.
The Challenge
An annual event has to feel new each year while remaining recognizable as the same summit. It also has to carry dense schedule, speaker, sponsorship, and policy information across print, screen, and signage without those pieces drifting apart visually.
The Design Approach
Each cycle begins with a new event identity developed around the host city and theme. That identity then sets the color, typography, and graphic language for everything that follows, so the program, wayfinding, sponsor packages, and policy documents are produced from one shared system rather than assembled separately under deadline.
Project Highlights
A New Event Identity Every Year
The visual direction is rebuilt for each summit around the host city and theme, while staying recognizable as the same event.
One System Across Print, Screen, and Signage
Program, wayfinding, sponsor packages, and promotional graphics are all produced from the same color, type, and graphic language.
Policy Documents That Stay Readable
Dense policy and schedule material is laid out for clarity and credibility rather than packed in.
Membership Association | Campaign Design System
ASA Colorado membership & event campaigns
Brand system | campaign design | newsletter, event & social collateral
ASA Colorado has a connected visual system that carries across membership marketing, training events, newsletters, sponsorships, social media, and educational communications.
ASA Colorado is a membership and education organization serving the automotive service industry across the state, communicating year-round with members, sponsors, and the wider trade.
The Challenge
ASA Colorado speaks to several audiences at once: current members, prospective members, training attendees, sponsors, and the broader industry. Each campaign was produced as its own piece, so the organization looked slightly different every time it appeared.
The Design Approach
A single visual system was developed to cover the recurring communication needs, then applied consistently across membership marketing, event promotion, newsletters, social graphics, sponsorship materials, and educational content. The point was not one striking piece but a set of patterns the organization could keep reusing.
Project Highlights
One System, Many Campaigns
Membership drives, training events, sponsorships, and industry education all draw on the same visual language.
Built for Repeat Use
Recurring formats mean each new newsletter, event graphic, or social post starts from an established pattern instead of a blank page.
Clear Hierarchy for Dense Information
Schedules, member benefits, and sponsorship tiers are organized so each audience can find what applies to them.
More selected work
More brand & graphic design work
A selection of logos, print pieces, campaign graphics, and event materials created for clients over the years.
Print | Advertising | Vehicle Magnet
Drive NatGas 2017 West Coast-to-East Coast NGV road rally
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“Sabene designed my logo in under a week. She is professional and dedicated to my success. Located in Loveland, Colorado, she is a master NOCO website designer and a skilled graphic designer. She is detail oriented. She is thorough. Wow. Just wow!!”
Sue Buck
Steady Ground
Brand & graphic design
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Looking for more than just a portfolio?
My website, brand, and social media work are built as one connected system. Here is where each part fits.
Websites that make the next step clear
A successful website should quickly explain what you do, establish trust, and guide visitors toward action. Explore complete website builds, strategic redesigns, landing pages, service expansions, and ongoing improvements created for businesses, nonprofits, professional organizations, and community-focused clients.
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Design that builds recognition
Strong design helps people recognize your organization and understand what it represents. Explore brand identities, event campaigns, brochures, newsletters, signage, presentations, and marketing materials designed to work consistently across print and digital formats while supporting a clear communication goal.
Explore Brand & Graphic Design
Social content with clear purpose
Effective social media requires more than filling a posting calendar. Explore coordinated content strategies, branded graphics, educational posts, event campaigns, member and client spotlights, and ongoing communications created to keep organizations visible, useful, recognizable, and connected to their audiences.
Explore Social Media Services