Social Media Management
Social media management that keeps your organization visible and recognizable
Strategic • Consistent • Professionally created
Social media management in Loveland, CO | Picture This Creative Services
Social media should do more than fill space in a feed. It should reinforce your message, strengthen your brand, keep your organization visible, and give your audience meaningful reasons to stay connected.
I help businesses, nonprofits, and membership organizations plan, write, design, and schedule social media content that supports their larger goals—without creating another demanding job for their internal team.
A Clearer, More Consistent Social Presence
Social media solutions built around what you need
Ongoing social media management
Consistent monthly planning, writing, design, scheduling, and coordination that keeps your organization active without requiring your team to create every post.
Event & campaign promotion
Coordinated content for events, fundraisers, memberships, programs, launches, classes, seasonal promotions, and other time-sensitive initiatives.
Content development & repurposing
Useful social content developed from newsletters, website articles, event information, photographs, announcements, industry updates, and the expertise already inside your organization.
Branded social media graphics
Custom graphics, post templates, campaign visuals, story graphics, banners, and supporting assets designed to keep your social presence recognizable and connected to your larger brand.
What Am I Paying For?
More than simply posting content
Strategy & Planning
- Discovery and goal clarification
- Audience and platform review
- Content themes and communication priorities
- Monthly editorial planning
- Campaign and event timelines
- Content-calendar development
- Calls to action and engagement opportunities
- Coordination with newsletters, websites, events, and other marketing efforts
Content Creation & Management
- Caption and post-copy development
- Custom branded graphic design
- Image selection and preparation
- Hashtag and link coordination
- Client review and approval
- Post scheduling and publishing
- Timely reminders and campaign follow-up
- Basic performance review and content refinement
An Accurate Mix
The exact mix of planning, writing, design, scheduling, and account support is defined before work begins so you know what is included each month. Good social content does not always require more information. It often requires making better use of the information you already have.
You bring the knowledge. I turn it into content.
You do not need to provide finished captions or arrive with a folder full of ready-to-post ideas. I can develop social media content from rough notes, event details, newsletters, website pages, photographs, program information, seasonal priorities, and conversations with your team. If you already have content, I can review, edit, organize, and adapt it for social media. Longer information can become a series of shorter posts. An event can become an announcement, featured-content post, ticket reminder, countdown, day-of reminder, and follow-up. A newsletter article can become several focused posts rather than disappearing after one email. The goal is to make better use of the information you already have while creating a consistent stream of content that feels intentional rather than improvised.
Built to Support Your Organization—Not Consume It
Planned with Purpose
Content is organized around your goals, audiences, programs, events, services, and communication priorities—not posted simply to meet a quota.
Recognizable at a Glance
Consistent colors, typography, imagery, tone, and graphic structure help people recognize your organization before they even read the name.
Flexible Enough to Respond
A content plan provides structure while leaving room for timely announcements, changing priorities, community updates, and unexpected opportunities.
Organized for Approval
Clear calendars, defined deadlines, and a practical approval process help content move forward without creating unnecessary confusion or last-minute scrambling.
A Strong Fit for Organizations That…
- Know they should post consistently but struggle to keep up
- Have valuable information but are unsure how to turn it into engaging content
- Need social media to support events, programs, memberships, or fundraising
- Want custom graphics rather than generic templates
- Need several departments or stakeholders represented in one coherent feed
- Have a strong website or brand but an inconsistent social presence
- Need help connecting newsletters, website content, and social media
- Do not have a dedicated in-house social media professional
- Value direct collaboration with the person planning and creating the content
Social media content with a clear job to do
ASA Colorado
membership, education & industry communications
Developed branded social media content supporting member benefits, automotive-industry education, training opportunities, scholarships, events, advocacy, shop engagement, newsletters, and membership growth. The content helps ASA Colorado communicate with shop owners, technicians, industry partners, members, and prospective members while maintaining a consistent professional identity.
Berthoud Historical Society
history, events & community engagement
Developed ongoing social content that turns the Society’s archives, exhibits, and event calendar into a steady, recognizable presence. Monthly planning gives history content, program promotion, and membership messages each a place in the feed, so events are promoted with real lead time instead of a single reminder.
GreenClean Colorado
local visibility & service-based content
GreenClean Colorado and Checkmark Commercial Cleaning are run by the same owner — GreenClean handles residential jobs, Checkmark covers commercial accounts. Developed practical, service-focused social content that keeps a local cleaning business visible to the community it serves, drawing on seasonal service needs, customer questions, and everyday work.
“I’ve hired Picture This Services for website design and graphics design multiple times. Sabene is my go-to- website developer. She build beautiful creative converting websites. I’ll even send her companies that aren’t my clients yet, just so they can have a well functioning website, prior to needing our SEO services. She is affordable, reliable, and gets the website completed on time, every time. She also does amazing social media content.”
Rina Bindi
Google
Strategy Guided Content
Custom Graphics
Reliable Ongoing Execution
Why clients choose me
The Nitty Gritty
Frequently asked questions
Which social media platforms do you manage?
Most of my work focuses on Facebook, Instagram, and LinkedIn, although the right platform depends on your organization, audience, content, and goals. I can help determine where your effort is most likely to be useful rather than automatically recommending that you maintain every available platform.
How often should my organization post?
There is no single posting schedule that works for every organization. The right frequency depends on your audience, goals, available content, active campaigns, and budget. I recommend a sustainable schedule that allows the content to remain useful, relevant, and well designed rather than posting frequently simply to remain active.
Do I need to provide all of the content?
No. You can provide finished information, rough notes, photographs, newsletters, event details, website links, or basic topic ideas. I can then develop, edit, organize, and adapt that information into complete social media posts. I can also help identify content opportunities when you are unsure what to share.
Do you write the captions and create the graphics?
Yes. Social media support can include both post writing and custom graphic design. Captions are developed to fit your audience, message, and intended action, while graphics are designed to remain consistent with your larger brand.
Will I be able to review posts before they are published?
Yes. We will establish a practical review and approval process before posting begins. Content can be presented in a calendar or review document so you can confirm details, request changes, and approve posts before they are scheduled.
Do you schedule and publish the posts?
Yes. Scheduling and publishing can be included in an ongoing social media management agreement. The specific platforms, posting frequency, approval schedule, and account responsibilities are defined at the beginning of the engagement.
Do you respond to comments and direct messages?
Basic monitoring or response guidance can be included when appropriate. Comments or messages involving customer-service issues, private information, complaints, financial matters, or specialized organizational knowledge are generally handled by someone inside the organization. We will establish clear responsibilities before management begins.
How much does social media management cost?
Pricing depends on the number of platforms, posting frequency, amount of original content required, graphic-design needs, scheduling, campaign activity, and the level of ongoing management involved. I provide free estimates based on a clearly defined monthly scope so you know exactly what services are included.